If you are a small business looking for ways to trounce your biggest competitors in the industry, it would be a big idea to focus first on dominating the local market. The local strategy does not mean that you do not have big dreams for your business, but it is rather a plan to gain that strong foothold to the people closest to you before spreading your wings to the rest of the world.
Businesses that have a strong presence and good reputation in their localities have better chances of easily penetrating other areas. A local marketing plan will therefore always get you great rewards as long as you know how to best approach it. Below are some of the ways you can localize marketing efforts to find strong grounding and foundation right at home before exploring other markets.
1. Enhance Google local profile
Google is the most popular search engine and using the local tab you can ensure your business pops up in the searches relevant to your location. The search engine makes it very easy for businesses to verify local listings for their companies and from there you can improve your business profile so as to attract new customers who find you from the local listings. You can improve rankings by adding photos, videos and real time news whenever possible.
2. Bring local media on board
When it comes to marketing your business locally, you cannot do much alone. Considering that local radio stations, TVs, newspapers and local blogs are ever looking for some good content, consider sharing your knowledge in line with your business to reach out to your target markets. Landing interviews with the local media can go a long way in letting customers know that you exist and the kind of products or services you have to offer them. Valuable content will not only gain you exposure but will also set you apart as an expert among listeners, viewers and readers and this is good for your business any day.
3. Partner with other local businesses
Business alliances can be tricky, especially with competitors, but establishing them with local small businesses can gain you the kind of exposure you need. Remember that these businesses interact regularly with the same target audiences you are targeting. When you get into alliances you can promote each other’s business in the respective storefronts. You can create referral programs to reward every customer refer from the local businesses. You can also consider running joint promotions and events with other businesses.
4. Create a strong online presence
A huge number of people use the net to locate local businesses and you want to ensure that you can easily be found. Avail your business information on the relevant online yellow pages and list the business on the county business website and other listings. When thinking online presence you really cannot forget social media platforms. Make proper use of every online resource open to you to gain market base for your business and you will grow.